The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Subscribe Visit website Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Go follow Conal on TikTok, its great. People were shouting questions at me as I walked through the halls. Like you said, yes, targeting is getting harder for digital social media platforms. Our business affairs team is busy and accounts for a lot of our growth. Wheres the tension there? I think its really cool. Hes fantastic. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray . We have shows with video, like Stuff They Dont Want You to Know, and its awesome. Ive just really struggled to understand why you would do that. The newest mass-reach media just happened, and it is called podcasting. Is radio the upsell on podcasting for you? Do you convert people to Apple Podcast or to Spotify? Its not that being inside Discovery was bad, it was just different. Two really different examples. You brought up your numbers, so I have to ask you about them. No, because podcasting is a decentralized medium insofar as its distribution is concerned. You were always worried, like, Oh, man. But Im always at the beck and call of the platforms I distribute on to a crazy, existential extent. The truth is, audio all-up is a third of all the media we consume. Youre the CEO of iHeart Digital, which is a big company with a long history. Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Thats loosely how its orgd out. No, for real. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. Radio and podcasting have very different constraints. Up or down on NFTs? They apply, they get admitted, we build a bit of a podcast studio at their house, we teach them how to use the gear, we teach them how podcast marketing should work, and most importantly, we teach them what a business deal should look like in podcasting, so that they know walking into it. Big Money Players and iHeartPodcasts. One of the themes we come back to on Decoder over and over again, especially when I talk to creatives or creative executives, is that your distribution fundamentally shapes what you make. Cut to 10 years later, and that has become almost as and in some ways more successful than the source of it, the website. Because you have this new platform thats incredibly cool, and lots of great creators using it, and its 80 million Americans a week. Is that still who youre pitching to, or are your publicists saying, All right, GM, Will Ferrell is going to read about electrification today? The toothbrushes were great. Not great. I think they know the effect, long-term, that you have when you stop marketing. In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. The Ron Burgundy Podcast. What is your framework for making decisions? Ron and Carolina talk with Game of Thrones Peter Dinklage about his favorite poems. We all are. Podcasting not to your question, but as a side answer has bucked that a lot to date. It was the only time Ive ever gotten a call from somebody. This thread is archived Release Calendar Top 250 Movies Most Popular Movies Browse Movies by Genre Top Box Office Showtimes & Tickets Movie News India Movie Spotlight. That is technically a long tail show. Go make good decisions and follow Decoder on TikTok. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Funny Or Die 3.5M subscribers Subscribe 288 Share 40K views 3 years ago Listen to the full episode here: https://ihr.fm/2WcbhiE. What worries me a little bit is that we have this tendency on the internet, and since Ive been working in digital media overall, to have this belief sometimes that I think is false that everything really needs to be a video when it grows up. If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. I struggle to see something broken with this. But I still own and control the pipe. We tell stories through human conversation, more than anything else. Thanks to Ariel who did an amazing job. Theyre killing it right now. Thats a meeting I want to go to. He also co-owns a company with us. This year, were all talking about YouTube and video podcasts. The Ron Burgundy Podcast was distributed as a show on late Sunday night on broadcast radio too. Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. Radio is a more ruthless industry than podcasts. You are describing a mature company. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated. Huge exclusives, Spotify got whatever out of it, we dont know how Joe Rogan feels about it. You start to reverse-engineer all the content you make because that works best on such-and-such platform. See omnystudio.com/listener for privacy information. There is always something new happening. The reason we started this company was because I think he genuinely had a blast making The Ron Burgundy Podcast. Coming February 7th, The Ron Burgundy Podcast takes a long hard look at the issues that matter. I end on this team because its very important, we have our business affairs team. A podcast from The Verge about big ideas and other problems. Its actually a lot of different things. Reviews. Ron is joined by his ex-girlfriend Doris Kearns Goodwin. The medium. Facebooks interest has grown and waned and grown a bit on podcasts. Those companies are also struggling. What is the audio drama today? Anderson .Paak agrees to do the podcast. We predicted it to some extent, we felt that it was coming in 2018 or 2019, but that certainly helped. In the tech world, this is a common situation. It makes sense to me. See omnystudio.com/listener for privacy information. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Are they yours if theyre subscribed on YouTube? I think thats creator psychology, like, Actually, sometimes its more important for me to have a large listener pool than it is to have a big check. Some of the press recently has focused on that, and I think its smart. I want you all to download the iHeartRadio app. A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. There has never been a moment in the company that we were sidelined or deprioritized. We have experimented with Jun Group across the years. Credits:Ron Burgundy: Host, Writer, Executive Producer, This episode was Engineered, Mixed and Edited by: Nick Stumpf. There was a moment on YouTube, around 2010 or something, where we all realized the same thing. 1 on Apple Podcasts Top 200 in the opening weeks of both seasons 1 & 2. The Ron Burgundy Podcast Season One Trailer. I will say one more thing. Is there any way to actually innovate? Once we were inside Discovery, we suddenly had the air cover of this huge, already global media company, and we could start to experiment a lot with other content types, other stuff. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. Ron Burgundy is going live in the next season of his iHeartMedia podcast. We were especially interested in, If we got gamers into our podcast network, could we then bring them into these live shows in iHeartLand? We dont use it anymore. Were in total control there. This episode of The Ron Burgundy Podcast is all about the life and times of a true American icon and famous model, oh and also Brooke Shields. We will avoid, at almost every turn, simplicity. YouTube is a good example of this. You get to pick two. In podcasting, I think he realized, I dont have to pick. He only came on here to pitch the app. The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Fast, cheap, and good. Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. There was no digital media when I went to college, let alone podcasting. So I said, All I can tell you is just have your aperture be wide open, man. You became the CEO of a formal division thats responsible for podcasts. It made it the medium that the internet promised creators it would give them but hadnt yet. Theres this adage for anybody that has worked in video. What that meant for us was that we were not the main course anymore, as it were. I feel like I already know how it went. To some extent, you kill creativity and true innovation when you start to reverse-engineer what an asset should be for the content platform its going to be distributed on. Where it tripped up is with these exclusive distribution models that made sense for streaming services, like Netflix, Hulu, and maybe Prime, because they were solving problems. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. He had a similar trajectory to me; he came from MentalFloss.com 20 years ago. All of the distribution points that we distribute to today through RSS feeds are equal to us in terms of the money we make, because thats just how RSS feeds work. Score: 4.7 Joshua Dudley Forbes Feb 8, 2019 ".It's Glorious And A Little Low-Key. No. There is a product lead; Uta Knablein is our chief product officer. It has been a pitfall of digital media from day one. iHeartMedia, the largest audio media company in the U.S. and the top podcast publisher globally according to Podtrac, today launched new brand safety technology for podcast advertising powered by Sounder, an audio intelligence platform that builds foundational podcasting technology. I think the first five or six years of the podcast industry can honestly take credit for several companies that are around today, like Mailchimp, Blue Apron, and probably the mattresses that we all sleep on. I dont have it candidly on a P&L anywhere. It didnt hurt that this explosion hit podcasting. The Ron Burgundy Podcast iHeartRadio The long-promised Ron Burgundy Podcast is finally upon us and the first episode is called " True Crime ." iHeartRadio has been teasing this show with. But no, youre spot on. Theyll overcomplicate in order to camouflage something they probably shouldnt have done. We give a ton of in-show podcast promotion as well. Do you worry that you dont have the same control? Everyone else in this room is like, We have to make TikToks because that is the future of all podcast marketing. Sorry, Im making TikToks. Movies. Everybody in this room has worked damn hard for the last 20 years to get to this point. The money you might get from overserving the Spotify audience or doing marketing on Spotify to get downloads does not necessarily result in the same return. Be wide open to new industries and new things inside that industry. When I told him this, I was like, You know, like the blockchain!. Just simplicity. Yes, of course we are. I was like, I dont need you to talk more. We realized that maybe our greatest asset was the people who worked there. Is there any tension there at all? Listen to Decoder, a show hosted by The Verges Nilay Patel about big ideas and other problems. The only reason we have that number is because of broadcast radio marketing. Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. Be a startup, or is it something that you did? Discovery bought our company because they were about to go public, and they wanted to have a really strong digital strategy. We also have an original content series we make with IBM called Smart Talks with IBM. Launching in early 2019, the podcast will be co . Maybe it has something to do with the tools of targeting getting harder, so people are just cycling back to, Humans, tell my story on the platforms where you make stuff. Podcasting, in particular, benefits from this. If anything, were making that more of a focus and paying more attention to it in the last two or three months. I hate to answer it so vaguely. The problem it was solving, the price point was undeniable, it made perfect sense to me. Its a great question, because isnt everything direct response at the end of the day? Is that part of your business affairs team, just selling the IP out? Folks trusting social media less, influencers having less success on social media because of that, and therefore marketers being like, I dont know what to do with this. Look, iHeart is an old company, its a radio company, and Bob Pittman built it in a very particular way. But if you listen to this room over the course of the day, weve probably said podcasting is in its infancy 100 times on this stage and in the breakout rooms. i believe, an audio podcast mixed with a live audience, is a not a good mix. That is some real Silicon Valley stuff. Have you had conversations with Spotify about making stuff exclusive? The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Then on the other side, you have MrBeast, who literally gives away money to start a hamburger chain that will make him a billionaire. Those three things let us go from 2018 to 2028 in our own trajectory almost overnight. "The iconic anchorman's podcast will be a scripted audio drama set in Ron Burgundy's world (which is sometimes in a glass case of emotion), and resurface the delightful personality that has . The things youre describing dont always happen, right? We need certain things to calm down and other things to end. The Front Page Podcast with George Gerbo Get the day's top stories in 5 minutes LISTEN: Asking good questions isn't anti-revival The Rebellion Podcast with Everett Piper Do the COVID shots . We have talked about a lot of your shows, and we have talked about all of the new things youre doing. Will Ferrell has started a podcast as the character he played in the movie of the same name. And then overlay iHeart marketing across all of it, so we grow the whole thing bigger and be able to make more revenue together. One is really good companion content to a lot of the shows theyre making for Netflix. They have taken this nine out of 10 American adults a month and just informed it with a digital listening panel. If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. Its happening. Its never been any different from day one, and it has made all the difference. You just saw it happen. The math works out with subscription, but Im not sure how it works out with advertising. This is a split, right? Thats right. All of us do this, including myself. Yeah, youre right. Ill go from the more obvious down to the less obvious. Were also co-producing a slate of whole new stuff. See omnystudio.com/listener for privacy information. It is a centralized medium when it comes to RSS feeds. There was this new-ish thing called podcasting, so we soundproofed some rooms and threw some people in those people being Josh and Chuck, who co-host Stuff You Should Know and several other shows. Do you know how hard it is to make a mass-reach medium, that 80 million Americans a week are like, Im going to do that today? Also, the medium was exploding. I told you it was all about org charts, and Im not even to the org chart question yet. Co-produced by Funny Or Die, the 12-episode "The Ron Burgundy . I dont predict what we might get. And Im actually saying they should also buy broadcast radio, and Im not in the multi-platform group. We havent even discussed the trust issues that are very real on social media.